Emailpref gives you to power to create custom actions while it already creates default actions for bi-directional syncing any changes made on the preference page.
Deafult actions: The default actions created by Emailpref can not be deleted
For custom actions, you can do various steps
If a user unsusbcribes from ActiveCampaign, send data to Hubspot and vice versa
Add/ remove a user to an automation if they unsubscribe from a list/ tag
Add/ remove a tag from a user if they susbcribe/ unsubscribe from a list
Add/ remove a user from a list if they subscribe/ unsubscribe from a tag
and much more. You can create multiple custom actions to send data to all the platforms you use!
Creating a List on Emailpref and Syncing with Tags
Step 1: Create a New List
Access the Lists Tab: Begin by navigating to the "Lists" tab within your Emailpref dashboard.
Create a New List: At the bottom-right corner of the page, you'll find an option to "Create List." Click on it.
List Details: Enter a name for your new list and provide a description to define its purpose. You can skip the default subscriber state settings for now, as syncing with a tag will inherit defaults from ActiveCampaign.
Save Your List: Once you've filled in the necessary details, save your list. You'll now see it listed in your "Lists" tab.
Step 2: Sync with a Tag
Link to an External Tag: Click on the sync button that corresponds to the list you've created. Select your Emailpref integration.
Select Sync Type: During the syncing process, you will be prompted to choose between syncing with a list or a tag. Opt for "Tag" and select the external tag you want to link to this list.
Step 3: Add list to preference page
Navigate to the Preferenc page Tab: Add the list you created to your preference page
By following these step-by-step instructions, you can seamlessly create lists, sync them with external tags, and establish corresponding actions to manage user interactions effectively.
https://youtu.be/5SqknDTTKyc