# Actions

Emailpref gives you to power to create custom actions while it already creates default actions for bi-directional syncing any changes made on the preference page.

{% hint style="danger" %}
Deafult actions: The default actions created by Emailpref can not be deleted
{% endhint %}

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For custom actions, you can do various steps

1. If a user unsusbcribes from ActiveCampaign, send data to Hubspot and vice versa 
2. Add/ remove a user to an automation if they unsubscribe from a list/ tag
3. Add/ remove a tag from a user if they susbcribe/ unsubscribe from a list 
4. Add/ remove a user from a list if they subscribe/ unsubscribe from a tag

and much more. You can create multiple custom actions to send data to all the platforms you use!

<details>

<summary><strong>Creating a List on Emailpref and Syncing with Tags</strong></summary>

<mark style="color:blue;">**Step 1: Create a New List**</mark>

1. **Access the Lists Tab**: Begin by navigating to the "Lists" tab within your Emailpref dashboard.
2. **Create a New List**: At the bottom-right corner of the page, you'll find an option to "Create List." Click on it.
3. **List Details**: Enter a name for your new list and provide a description to define its purpose. You can skip the default subscriber state settings for now, as syncing with a tag will inherit defaults from ActiveCampaign.
4. **Save Your List**: Once you've filled in the necessary details, save your list. You'll now see it listed in your "Lists" tab.

<mark style="color:blue;">**Step 2: Sync with a Tag**</mark>

5. **Link to an External Tag**: Click on the sync button that corresponds to the list you've created. Select your Emailpref integration.
6. **Select Sync Type**: During the syncing process, you will be prompted to choose between syncing with a list or a tag. Opt for "Tag" and select the external tag you want to link to this list.&#x20;

<mark style="color:blue;">**Step 3: Add list to preference page**</mark>&#x20;

7. **Navigate to the Preferenc page Tab**: Add the list you created to your preference page&#x20;

By following these step-by-step instructions, you can seamlessly create lists, sync them with external tags, and establish corresponding actions to manage user interactions effectively.\
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[<mark style="color:blue;">https://youtu.be/5SqknDTTKyc</mark>](https://youtu.be/5SqknDTTKyc)

</details>